|
Know What to Do and Where to Go
Best Read Guides offer useful information that helps tourists decide what to do, where to go, what to eat, what to buy and what attractions to visit during their time in their chosen vacation spots.
Late in 1997, Morris Communications Inc. purchased the Best Read Guide Franchise Corporation, a company founded nine years earlier in Massachusetts. In addition to holding the 11 franchisees, Morris has developed proprietary Best Read Guides in nine other U.S. travel markets: Daytona Beach, Orlando, St. Augustine and Tampa, Fla.; Savannah, Ga.; Las Vegas, Nev.; Charleston, S.C., and Amarillo and San Antonio, Texas.
Unlike most competitors, Best Read Guides, now under the influential umbrella of Morris Visitor Publications, offer rich editorial coverage. Features typically include historical spots, arts and entertainment, nature trips, local folklore and photo essays. The Best Read Guide books are driven by free distribution in thousands of high-traffic areas.
With circulation of more than 17 million, Best Read Guides have become one of the largest visitor guide companies in the country.
|